FUTURES OF LIGHT CAMPAIGN
THE PROBLEM
This fundraising campaign was a Christmas appeal to raise funds and give brighter futures to women and children in a developing country.
The appeal was for a day care centre that would allow women to have opportunity to work and break cycles of poverty.
THE SOLVE
The campaign lockup was the foundation of the colour palette, branded collateral, pattern & imagery, and built out the campaign branding.
The activation concept reinforced the goals of the campaign and was executed by a team of creatives, it set the scene and created an immersive activation for the appeal
Donation forms, environmental props and information was printed as well as digital assets created as the roll out of this cohesive campaign that reached its fundraising goals.
